U.S. Instagram users 2025, by gender

Published by
Stacy Jo Dixon,
Jun 2, 2025

In May 2025, 55.4 percent of Instagram users in the United States were women, and 44.6 percent were men. Overall, Instagram finds much popularity in the U.S., and the country is home to the platform's second-largest worldwide audience, with around 171.7 million users in the country.

Distribution of Instagram users in the United States as of May 2025, by gender

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Release date

June 2025

Region

United States

Survey time period

May 2025

Age group

18 years and older

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