This statistic presents the results of a survey on customers' willingness to share personal information in return for free services online in the European Union (EU-28) as of March 2015. During the survey period, it was found that seven percent of respondents totally agreed with the statement: "You don’t mind providing personal information in return for free services online (e.g. free email address)."
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Do you agree or disagree with the statement: "You don’t mind providing personal information in return for free services online (e.g. free email address)"?*
Characteristic
Share of respondents
Totally agree
7%
Tend to agree
22%
Tend to disagree
24%
Totally disagree
28%
Not applicable (Spontaneous)
15%
Do not know
4%
0%5%10%15%20%25%30%35%
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Do you agree or disagree with the statement: "You don’t mind providing personal information in return for free services online (e.g. free email address)"?*
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* Original survey question was phrased as the following:
"QB2.6 Please tell me whether you agree or disagree with each of the following statements. (ROTATE).
"You don’t mind providing personal information in return for free services online (e.g. free email address.)"
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European Commission. (June 24, 2015). Do you agree or disagree with the statement: "You don’t mind providing personal information in return for free services online (e.g. free email address)"?* [Graph]. In Statista. Retrieved June 27, 2025, from https://www.statista.com/statistics/533780/willingness-to-share-personal-data-for-free-services-online-in-the-european-union/
European Commission. "Do you agree or disagree with the statement: "You don’t mind providing personal information in return for free services online (e.g. free email address)"?*." Chart. June 24, 2015. Statista. Accessed June 27, 2025. https://www.statista.com/statistics/533780/willingness-to-share-personal-data-for-free-services-online-in-the-european-union/
European Commission. (2015). Do you agree or disagree with the statement: "You don’t mind providing personal information in return for free services online (e.g. free email address)"?*. Statista. Statista Inc.. Accessed: June 27, 2025. https://www.statista.com/statistics/533780/willingness-to-share-personal-data-for-free-services-online-in-the-european-union/
European Commission. "Do You Agree or Disagree with The Statement: "You Don’t Mind Providing Personal Information in Return for Free Services Online (E.G. Free Email Address)"?*." Statista, Statista Inc., 24 Jun 2015, https://www.statista.com/statistics/533780/willingness-to-share-personal-data-for-free-services-online-in-the-european-union/
European Commission, Do you agree or disagree with the statement: "You don’t mind providing personal information in return for free services online (e.g. free email address)"?* Statista, https://www.statista.com/statistics/533780/willingness-to-share-personal-data-for-free-services-online-in-the-european-union/ (last visited June 27, 2025)
Do you agree or disagree with the statement: "You don’t mind providing personal information in return for free services online (e.g. free email address)"?* [Graph], European Commission, June 24, 2015. [Online]. Available: https://www.statista.com/statistics/533780/willingness-to-share-personal-data-for-free-services-online-in-the-european-union/
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