The statistic shows an evaluation of Aldi's performance according to shoppers in the United Kingdom in 2015. Aldi performed very high on value for money, with 91 percent of shoppers choosing 4 or 5 on a maximum of 5 scale, and 68 percent rating 4 or 5 for the product quality.
How would you rate Aldi on convenience, value for money, product quality, customer service and product availability?*
Characteristic
Rated 4/5
Rated 5/5
Convenience
29%
27%
Customer service
35%
19%
Product availability
39%
18%
Product quality
44%
23%
Value for money
33%
58%
0%20%40%60%80%100%120%
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* This question was phrased by the source as follows: "How would you rate these retailers on convenience, value for money, product quality, customer service and product availability? Please use a 1-5 scale with 1 being the worst and 5 being the best."
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Harris Interactive. (July 9, 2015). How would you rate Aldi on convenience, value for money, product quality, customer service and product availability?* [Graph]. In Statista. Retrieved May 31, 2025, from https://www.statista.com/statistics/534668/uk-discounters-aldi-performance-customer-evaluation/
Harris Interactive. "How would you rate Aldi on convenience, value for money, product quality, customer service and product availability?*." Chart. July 9, 2015. Statista. Accessed May 31, 2025. https://www.statista.com/statistics/534668/uk-discounters-aldi-performance-customer-evaluation/
Harris Interactive. (2015). How would you rate Aldi on convenience, value for money, product quality, customer service and product availability?*. Statista. Statista Inc.. Accessed: May 31, 2025. https://www.statista.com/statistics/534668/uk-discounters-aldi-performance-customer-evaluation/
Harris Interactive. "How Would You Rate Aldi on Convenience, Value for Money, Product Quality, Customer Service and Product Availability?*." Statista, Statista Inc., 9 Jul 2015, https://www.statista.com/statistics/534668/uk-discounters-aldi-performance-customer-evaluation/
Harris Interactive, How would you rate Aldi on convenience, value for money, product quality, customer service and product availability?* Statista, https://www.statista.com/statistics/534668/uk-discounters-aldi-performance-customer-evaluation/ (last visited May 31, 2025)
How would you rate Aldi on convenience, value for money, product quality, customer service and product availability?* [Graph], Harris Interactive, July 9, 2015. [Online]. Available: https://www.statista.com/statistics/534668/uk-discounters-aldi-performance-customer-evaluation/
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