In 2023, 89 percent of the Swedish population watched television, including both streaming and traditional TV, on a daily basis. Compared to the previous two years, the figure remained the same. Overall, the usage of television has increased in the past years.
Share of individuals who have watched television daily in Sweden from 2009 to 2023
Characteristic
Share of respondents
2023
89%
2022
89%
2021
89%
2020
84%
2019
81%
2018
82%
2017
81%
2016
81%
2015
80%
2014
82%
2013
83%
2012
83%
2011
85%
0%20%40%60%80%100%
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* Refers to 2023. The number of respondents may differ for previous years. ** Refers to 2020/2021 onwards. The age group was 9-79 years in the previous years.
Figures for years 2009 to 2022 were previously published by the source.
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NORDICOM. (May 14, 2024). Share of individuals who have watched television daily in Sweden from 2009 to 2023 [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/543285/share-of-individuals-watching-television-daily-in-sweden/
NORDICOM. "Share of individuals who have watched television daily in Sweden from 2009 to 2023." Chart. May 14, 2024. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/543285/share-of-individuals-watching-television-daily-in-sweden/
NORDICOM. (2024). Share of individuals who have watched television daily in Sweden from 2009 to 2023. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/543285/share-of-individuals-watching-television-daily-in-sweden/
NORDICOM. "Share of Individuals Who Have Watched Television Daily in Sweden from 2009 to 2023." Statista, Statista Inc., 14 May 2024, https://www.statista.com/statistics/543285/share-of-individuals-watching-television-daily-in-sweden/
NORDICOM, Share of individuals who have watched television daily in Sweden from 2009 to 2023 Statista, https://www.statista.com/statistics/543285/share-of-individuals-watching-television-daily-in-sweden/ (last visited May 08, 2025)
Share of individuals who have watched television daily in Sweden from 2009 to 2023 [Graph], NORDICOM, May 14, 2024. [Online]. Available: https://www.statista.com/statistics/543285/share-of-individuals-watching-television-daily-in-sweden/
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