Advertising expenditure in Finland 2013-2024, by medium

Published by J. Clausnitzer, Apr 17, 2025

In 2023, the total expenditure on media advertising in Finland amounted to 1.3 billion euros, decreasing slightly from the previous year. Online media advertising made up 55 percent of the advertising spending, while TV advertising accounted for 16.5 percent. 

Around 714.5 million euros was spent on online advertising in 2024, compared to 222 million euros in 2012. Meanwhile, print media advertising declined dramatically between 2012 and 2024.

Advertising expenditure in Finland from 2013 to 2024, by medium (in million euros)

CharacteristicPrint newspaperTelevisionOnlinePrint magazineRadioOutdoorCinema
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Showing entries 1 to 12 (12 entries in total)
Statistic: Advertising expenditure in Finland from 2013 to 2024, by medium (in million euros)

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Sources

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Release date

January 2025

Region

Finland

Survey time period

2013 to 2024

Supplementary notes

The source adds the following information: "Kantar renewed the classification of online advertising in the beginning of 2019. Therefore, those figures are not comparable with the figures from 2018."

Figures for years before 2024 come from previous reporting.

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Statistics on " Advertising in the Nordics "

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Sweden

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