Leading social networks in Italy 2024, by reach

Published by Statista Research Department, Jun 19, 2025

In the third quarter of 2024, WhatsApp was the leading social media in Italy, with around ** percent of Italian online users accessing the instant messaging service on a monthly basis. The most popular social media platform was Facebook, with **** percent of surveyed Italian internet users reporting to have used the platform. Additionally, Facebook Messenger was used by **** percent of respondents.

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Most popular social media platforms in Italy as of 3rd quarter 2024, by usage reach

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Release date

February 2025

Region

Italy

Survey time period

Q3 2024

Age group

16 years and older

Special properties

self-reported use in the past month

Method of interview

Online survey

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Statistics on " Social media usage in Italy "

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Overview

6

Benchmarks

6

Usage

8

Social media platforms

5

Social video platforms

7

Spotlight: Social media advertising

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Topics

Social media usage in ItalySocial mediaSocial media and events in the United StatesSocial media usage in Western EuropeInternet usage in Italy
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