Digital media challenges in the U.S. 2024

Published by Statista Research Department, Jun 23, 2025

During a September 2024 survey carried out among digital media buyers from brands, agencies, and adtech from the United States,

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percent named advertising fraud as one of the top four digital media challenges their organization would face in the upcoming 12 months;
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percent of interviewees said that advertising adjacent to deep fakes would be one of the leading challenges.

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Digital media challenges according to digital media professionals in the United States in 2024

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Showing entries 1 to 8 (8 entries in total)
Statistic: Digital media challenges according to digital media professionals in the United States in 2024

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Release date

November 2024

Region

United States

Survey time period

September 2024

Number of respondents

254 respondents

Special properties

among digital media professionals using programmatic advertising

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Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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