U.S. sales of Monster energy drinks 2015-2024

Published by M. Ridder, Feb 18, 2025

Sales of Monster energy drinks reached around 1.49 billion U.S. dollars in 2024, an increase of over 539 million U.S. dollars since 2015. Globally, net sales peaked at 6.3 billion dollars in 2022, with even larger growth of nearly 50 percent over the same time period.

Monster Beverage Corp.

Monster energy drinks are marketed by the Monster Beverage Corporation and were first introduced to the market in 2002. In the United States, there are 34 different varieties of Monster branded energy drinks. Monster ties its advertising and image to sports, sponsoring a variety of racing competitions, MMA fighters, Esports competitors, and the X Games.

Energy drink landscape

Monster’s primary rival in the energy drinks category is Red Bull, whose main brand controls 39.5 percent of the market, compared to Monster’s 29.7 percent market share. Both companies’ brands occupy eight spots of the top ten top selling energy drinks. In overall sales across all brands, Red Bull North America is the leading energy drink company in the United States, with 1.4 billion dollars in sales compared to Monster Beverage Corp’s 1.23 billion dollars.

Sales of Monster energy drinks in the United States from 2015 to 2024 (in million U.S. dollars)

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Release date

January 2025

Region

United States

Survey time period

2015 to 2024

Special properties

13 weeks ending January 4, 2024

Supplementary notes

Nielsen All Measured Channels (AMC)
Figures have been rounded.
Data prior to 2024 have been taken from previous reports.

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