U.S. case sales of Red Bull energy drinks 2015-2024

Published by M. Ridder, May 12, 2025

In 2024, U.S. sales of Red Bull energy drinks amounted to approximately *** million cases. Compared to the previous year, sales decreased slightly. 

Competitor sales numbers

While Red Bull’s U.S. sales have been generally on the rise, Rockstar’s energy drink sales have declined in the United States in the past few years. The company generated just over *** million U.S. dollars in sales in 2024. NOS, a brand of energy drink produced by Monster Beverage, generated U.S. sales amounting to just over *** million U.S. dollars in the same year.

The Monster Beverage Corporation

Monster Beverage is an American beverage corporation, headquartered in Corona, California. The company produces various energy drinks, including Burn, NOS, Relentless, and perhaps most famously, Monster Energy. U.S. unit sales for Monster Energy drinks amounted to approximately *** million units in 2024.

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Case sales of Red Bull energy drinks in the United States from 2015 to 2024 (in millions)

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Release date

April 2025

Region

United States

Survey time period

2015 to 2024

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