This statistic illustrates the share of individuals who shop online in the Netherlands from 2012 to 2019. In 2015, 70 percent of the people in the Netherlands bought goods for private use on the internet. By 2019, this had increased to nearly 80 percent.
Share of individuals who shop online in the Netherlands from 2012 to 2019
Characteristic
Share of individuals
2019
79.4%
2018
77.8%
2017
76.3%
2016
73.3%
2015
70%
2014
69.7%
2013
68%
2012
64%
0%20%40%60%80%100%
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households with at least one peson in the age group 12-74, living in the Netherlands; not including people in institutions, facilities and shelters
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
Survey question according to the source: "Did you ever buy goods for private use via the internet?"
The source explains: "Online purchases are only purchases that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included"
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Centraal Bureau voor de Statistiek. (October 8, 2019). Share of individuals who shop online in the Netherlands from 2012 to 2019 [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/561034/share-of-individuals-who-shop-online-in-the-netherlands/
Centraal Bureau voor de Statistiek. "Share of individuals who shop online in the Netherlands from 2012 to 2019." Chart. October 8, 2019. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/561034/share-of-individuals-who-shop-online-in-the-netherlands/
Centraal Bureau voor de Statistiek. (2019). Share of individuals who shop online in the Netherlands from 2012 to 2019. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/561034/share-of-individuals-who-shop-online-in-the-netherlands/
Centraal Bureau voor de Statistiek. "Share of Individuals Who Shop Online in The Netherlands from 2012 to 2019." Statista, Statista Inc., 8 Oct 2019, https://www.statista.com/statistics/561034/share-of-individuals-who-shop-online-in-the-netherlands/
Centraal Bureau voor de Statistiek, Share of individuals who shop online in the Netherlands from 2012 to 2019 Statista, https://www.statista.com/statistics/561034/share-of-individuals-who-shop-online-in-the-netherlands/ (last visited June 06, 2025)
Share of individuals who shop online in the Netherlands from 2012 to 2019 [Graph], Centraal Bureau voor de Statistiek, October 8, 2019. [Online]. Available: https://www.statista.com/statistics/561034/share-of-individuals-who-shop-online-in-the-netherlands/
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