Share of individuals who bought online in the Netherlands 2020-2024, by age

Published by
Koen van Gelder,
Jun 24, 2025

In 2023, roughly ** percent of people in the Netherlands bought goods on the internet for private use. Shopping online was very common among Dutch consumers aged 25 to 64 and was less common with the country's older generations.

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Share of individuals who shop online in the Netherlands from 2020 to 2024, by age

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Release date

September 2024

Region

Netherlands

Survey time period

2020 to 2024

Number of respondents

about 5,000

Age group

12 years and older

Special properties

households with at least one person aged 12 or older, excluding people living in institutions, facilities and homes.

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

According to the source, the survey question asked whether or not any goods or services were purchased online for private use in the last year.

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E-commerce in the NetherlandsE-commerce in the European UnionE-commerce in BelgiumOnline fashion in the NetherlandsOnline grocery shopping in the Netherlands
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