Share of social media users in Finland 2024, by platform and frequency

Published by J. Clausnitzer, Jan 22, 2025

According to the 2024 survey, WhatsApp was the most frequently used social media platform among Finns, with 50 percent of respondents using it several times a day. The second most used social media channel in Finland was Facebook (excluding Messenger), followed by YouTube, and Instagram. 

Share of social media users in Finland in 2024, by platform and frequency

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Sources

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Release date

March 2024

Region

Finland

Survey time period

March 18-27, 2024

Number of respondents

1,018 respondents

Age group

15 years and older

Method of interview

Online panel

Supplementary notes

The question was phrased by the source as follows: "Mitä seuraavista sosiaalisista medioita käytät? Merkitse myös, miten usein käytät/seuraat eri palveluita."

Percentage points exceeding or falling below 100 percent are probably due to rounding.

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Overview

6

User demographics

4

User behavior

8

Social media use by enterprises

3

Facebook

3

Instagram

4

X (Twitter)

3

YouTube

6

Further related statistics

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Social media usage in FinlandSocial mediaFacebookX (formerly Twitter)Instagram
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