In 2023, Denmark's capital region had the highest share of online shoppers, with around 83 percent of consumers purchasing something online in the three months preceding the study. Meanwhile, in the Northern Denmark region, the percentage of online shoppers was the lowest, at roughly 70 percent.
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Share of online shoppers in Denmark in 2023, by region
Characteristic
Share of online shoppers
Capital Region of Denmark
83%
Region of Southern Denmark
82%
Central Denmark Region
80%
Region Sjælland
77%
North Denmark Region
70%
0%20%40%60%80%100%
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Statistics Denmark. (February 20, 2024). Share of online shoppers in Denmark in 2023, by region [Graph]. In Statista. Retrieved June 27, 2025, from https://www.statista.com/statistics/561711/share-of-online-shoppers-in-denmark-by-region/
Statistics Denmark. "Share of online shoppers in Denmark in 2023, by region." Chart. February 20, 2024. Statista. Accessed June 27, 2025. https://www.statista.com/statistics/561711/share-of-online-shoppers-in-denmark-by-region/
Statistics Denmark. (2024). Share of online shoppers in Denmark in 2023, by region. Statista. Statista Inc.. Accessed: June 27, 2025. https://www.statista.com/statistics/561711/share-of-online-shoppers-in-denmark-by-region/
Statistics Denmark. "Share of Online Shoppers in Denmark in 2023, by Region." Statista, Statista Inc., 20 Feb 2024, https://www.statista.com/statistics/561711/share-of-online-shoppers-in-denmark-by-region/
Statistics Denmark, Share of online shoppers in Denmark in 2023, by region Statista, https://www.statista.com/statistics/561711/share-of-online-shoppers-in-denmark-by-region/ (last visited June 27, 2025)
Share of online shoppers in Denmark in 2023, by region [Graph], Statistics Denmark, February 20, 2024. [Online]. Available: https://www.statista.com/statistics/561711/share-of-online-shoppers-in-denmark-by-region/
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