Market share of the largest players on the confectionery market in Sweden 2024

In 2024, the Swedish confectionary market was dominated by the internationally known American confectionary, food and beverage company Mondelez, which had a market share of ** percent. It was followed by Cloetta, a chocolate and sugar confectionary company from Sweden, operating in the Nordic countries, the Netherlands, Italy, Germany and the United Kingdom. In this year, the company generated net sales of about *** billion Swedish kronor.

Confectionery sales

The turnover from the retail sales of sugar, jam, honey, chocolate and confectionary showed a growth trend in recent years in Sweden. As of 2020, sales amounted to approximately ** billion Swedish kronor.

Fairtrade chocolate 

When looking at the sales of chocolate, it is noticeable that Swedes like to buy Fairtrade products. The revenue from Fairtrade chocolate increased strongly in the past years. In 2016, it reached *** million Swedish kroner. Fairtrade helps to make cocoa farming more sustainable by guaranteeing fair prices to the farmers.