Digital ad spend growth in the United Kingdom (UK) 2024-2026, by format

Published by Statista Research Department, May 7, 2025

In 2024, video-on-demand (VoD) ad spending had the highest growth rate among digital ad formats in the United Kingdom (UK), increasing by

****
percent year-on-year. In the two following years, VoD will remain the fastest-growing digital ad format in the UK.

Log in or register to access precise data.

Change in digital advertising spending in the United Kingdom (UK) from 2024 to 2026, by format/medium

Format/medium20242025*2026*
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
Showing entries 1 to 9 (9 entries in total)

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

April 2025

Region

United Kingdom

Survey time period

2024

Special properties

formats/media not mutually exclusive

Supplementary notes

* Forecast.
The source provides the following information about the methodology: "VOD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting.

The source defines online radio advertising as display advertising on broadcasters’ websites.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital advertising in the United Kingdom (UK) "

Other statistics that may interest you Digital advertising in the United Kingdom (UK)

Overview of the European market

6

Overview of the UK market

8

Formats & platforms

8

Consumer insights

8

Further related statistics

16

Further Content: You might find this interesting as well

Statistics

Topics

Digital advertising in the UKAdvertising in the UKProgrammatic advertising in the UKAdvertising in EuropeDigital advertising in Europe
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.