In 2024, Corona Extra was the highest-valued Mexican brand, with a brand value of approximately 10.4 billion U.S. dollars. Modelo Especial and Bodega Aurrerá followed with brand values of 5.24 billion and 4.6 billion dollars, respectively.
Corona: the leading company among beer brands
Corona is a Mexican beer brand majorly owned by international brewing giant Anheuser-Busch. In 2024, the beer, known for its bright color and signature crown logo, was the leading beer brand worldwide. Moreover, that year, Anheuser-Busch InBev was the largest beer company by a wide margin, beating its competitors such as Heineken Holding and Diageo with sales amounting to over 59 billion dollars.
Mexican powerhouse: Petróleos Mexicanos
Established in 1938, Petróleos Mexicanos, commonly known as Pemex, is a state-owned national oil corporation. In fiscal year 2023, the petroleum powerhouse ranked second among Latin America's leading oil and gas companies based on sales revenue. That year, the giant corporation was the top Mexican company based on net revenue, with roughly 1.72 trillion Mexican pesos generated. Walmart de México followed with a net revenue of approximately 886.52 billion pesos.
Leading Mexican brands worldwide in 2024, by brand value
(in billion U.S. dollars)
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Brand Finance. (July 24, 2024). Leading Mexican brands worldwide in 2024, by brand value (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/570723/most-valuable-brands-of-mexico/
Brand Finance. "Leading Mexican brands worldwide in 2024, by brand value (in billion U.S. dollars)." Chart. July 24, 2024. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/570723/most-valuable-brands-of-mexico/
Brand Finance. (2024). Leading Mexican brands worldwide in 2024, by brand value (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/570723/most-valuable-brands-of-mexico/
Brand Finance. "Leading Mexican Brands Worldwide in 2024, by Brand Value (in Billion U.S. Dollars)." Statista, Statista Inc., 24 Jul 2024, https://www.statista.com/statistics/570723/most-valuable-brands-of-mexico/
Brand Finance, Leading Mexican brands worldwide in 2024, by brand value (in billion U.S. dollars) Statista, https://www.statista.com/statistics/570723/most-valuable-brands-of-mexico/ (last visited June 06, 2025)
Leading Mexican brands worldwide in 2024, by brand value (in billion U.S. dollars) [Graph], Brand Finance, July 24, 2024. [Online]. Available: https://www.statista.com/statistics/570723/most-valuable-brands-of-mexico/