Media ad spending in Norway 2023, by medium

The total media advertising spending in Norway amounted to over 25.3 billion Norwegian kroner in 2023. The medium with the highest ad spend was by far the internet, with roughly 17.8 billion Norwegian kroner. Television advertising ranked second, followed by print newspapers. Cinema accounted for the smallest share of advertising expenditures in Norway. 

The highest spending digital advertising platforms

In general, spending on internet advertising in Norway increased in recent years to nearly 18 billion Norwegian kroner in 2023. Two years earlier, Norwegian ad market became digital-first, as internet advertising accounted for more than 50 percent of the total ad spend for the first time. Internet display is the digital platform with the highest expenditures, followed by search and classifieds and directories.

Marketing budgets

According to an early 2024 survey, 45 percent of Norwegian companies stated they wanted to increase their marketing budgets in 2024. Roughly one in three were not planning any changes in this respect. As marketers are generally careful with their money, it would be wisest to invest in physical in-store media and TV among non-digital media, as well as social media and video ads among digital media. Most consumers name these four as the media platforms where they remembered coming across ads.