Digital advertising spending in Sweden 2015-2024

Published by Statista Research Department, May 13, 2025

In 2024, **** billion Swedish kronor were invested in advertising in Sweden. Online made approximately ** percent of the total of **** billion kronor Swedish spent on advertising that year in the Nordic country.

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Digital advertising spending in Sweden from 2015 to 2024 (in billion SEK)

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Release date

January 2025

Region

Sweden

Survey time period

2015 to 2024

Special properties

only spending of member companies of Sveriges Mediebyråer; includes online display, online video, social media, and search

Supplementary notes

Figures calculated by Statista based on data provided by the source.

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Overview

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Traditional media

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Digital media

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Market leaders

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Consumer insight

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Topics

Digital advertising in SwedenMedia usage in SwedenTelevision in SwedenDigitalization in the media industry in SwedenDigital advertising in the Nordics
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