Online information research for offline purchases in Italy Q1 2018, by purpose

This statistic illustrates the results of a survey on the information sources used for collecting product information before an offline purchase in Italy as of the first quarter of 2018. As of the survey period, about one in two interviewed customers declared that they never searched for information online before offline purchases in traditional stores. Among those who did look for information on the internet, roughly ten percent of them used a price comparison website.