Madhumitha Jaganmohan
Research expert covering climate and environmental sustainability
Get in touch with us nowDe Beers' revenue 2011-2024
In 2024, the revenue of diamond mining company De Beers was about 3.3 billion U.S. dollars. This represented a decline of over 22 percent from the previous year, when the company recorded approximately 4.3 billion U.S. dollars in revenue.
De Beers
De Beers was founded by Cecil Rhodes in 1888, a British businessman and politician in Southern Africa. The company is now headquarted in London. Multinational mining company Anglo American has had control of De Beers since August 2012, when it purchased the Oppenheimer family’s 40 percent stake in De Beers, thus gaining an 85 percent ownership.
Are De Beers diamonds forever?
De Beers first coined the term “A Diamond is Forever” as a part of their advertising campaign in 1947. This famous slogan helped to popularize diamond rings as a normative status symbol for engagement and wedding rings. To this day, the global value of the diamond jewelry market continues to increase each year. Once having a near monopoly on the diamond industry, today De Beers remains one of the leading producers, but is no longer the market leader.
