Retail sales of the global direct selling industry in China 2013-2023

Published by
Yihan Ma,
Dec 20, 2024

In 2023, approximately 15 billion U.S. dollars of the direct selling industry's retail sales were generated in China. The year 2022 recorded the same figure.

Retail sales of the global direct selling industry in China from 2013 to 2023 (in million U.S. dollars)

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Release date

September 2024

Region

China

Survey time period

2013 to 2023

Supplementary notes

All figures are WFDSA research estimates.
Sales figures are expressed at estimated retail level and exclude value added tax. Figures are based on the size of the entire industry, unless otherwise noted.
Sales figures for each year are expressed in U.S. constant dollars to exclude the impact of foreign exchange. Average annual exchange rates from the International Monetary Fund (IMF) have been used to convert data from local currency to U.S. dollars.

Figures for earlier years have been taken from previous publications.

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