Australia main offline news brands 2024| Statista

According to a survey on news consumption conducted in Australia in February 2024, ** percent of participants had chosen ABC News as a source to access offline news within the previous week. The survey also indicated that ** percent of Australians accessed offline news through Channel *.

Offline media sources in Australia

Offline media sources continue to play a crucial role in Australia's media landscape, keeping people informed outside of the domain of digital platforms. Traditional media such as TV and radio remain popular choices for accessing news throughout the country. Television holds a prominent position, with a large part of the population relying on it as a primary source of news. In 2022, approximately **% of Australians accessed news through television on a weekly basis. According to a survey on the most popular offline media channels, the top three sources were ABC News (TV & radio), Channel * News, and Channel * News. Overall, Australians still value offline sources highly, highlighting the long-lasting importance of these conventional media platforms.

Trends in media consumption

Trends in news sources in Australia indicate a shifting landscape in media consumption. In recent years, Australians have increasingly turned to digital sources for news updates and the percentage of Australians accessing news through social media and blogs has steadily grown. Additionally, mobile devices have become convenient and accessible options. According to a survey conducted in February 2022, approximately ** percent of respondents in the country used their phones to access news online. A gradual transition towards digital news sources is obvious, however, traditional offline sources still maintain their relevance, ensuring a diverse media ecosystem in Australia.

News brands accessed via traditional media by consumers in Australia as of February 2024

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Release date

June 2024

More information

Region

Australia

Survey time period

January to February 2024

Number of respondents

2,003 respondents

Age group

18 years and older

Special properties

via TV, radio or print only

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following brands have you used to access news offline in the last week (via TV, radio, print, and other traditional media)? Please select all that apply. "

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