News brands accessed online in Australia 2024
According to a survey on digital news consumption in Australia carried out in February 2024, 24 percent of the respondents had accessed ABC News Online and News.com.au in the previous week. The survey also revealed that nine.com.au came second, with 16 percent of Australians consuming news online via this channel.
Digital news sources in Australia
Digital news consumption in Australia is influenced by a variety of sources. ABC News Online serves as a prominent digital platform, which is widely accessed by online users seeking up-to-date and reliable information. Among other influential digital news sources across the country, in 2022 News.com.au and 9News.com.au attained a weekly reach of 22 percent and 16 percent, respectively. These sources offer a wide range of news coverage, including local, national, and international news, politics, business, sports, entertainment, and more.
Trends in media consumption
Trends in news sources in Australia have seen a significant shift in recent years, largely influenced by the advancements in digital technologies. Traditional news outlets such as newspapers and television have faced challenges as digital platforms have gained prominence. Online news consumption has become increasingly prevalent among the younger generation, as they rely on online platforms and mobile devices to stay informed and engage with current events. According to a survey conducted in February 2022, social media emerged as the primary news source for 46 percent of Generation Z respondents. Another survey conducted in 2022 revealed that 44 percent of adults also used social media platforms to access news. These digital platforms provide convenient access to news content, allowing users to personalize their news consumption experience.
