This statistic shows the willingness to pay extra for consumers to pay extra towards companies that are dedicated to social and environmental sustainability globally in 2016, by region. During the survey, more than half of the European respondents stated that they are willing to pay extra for products and services that come from companies who are committed to environmental and social efforts.
The source does not provide any information on the date of the survey.
* Percent willing to pay extra for products and services that come from companies who are committed to positive social and environmental impact.
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Waste Dive. (August 15, 2016). Consumer willingness to pay extra for sustainable companies globally in 2016, by region* [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/590932/willingness-to-pay-extra-for-companies-sustainability-by-region/
Waste Dive. "Consumer willingness to pay extra for sustainable companies globally in 2016, by region*." Chart. August 15, 2016. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/590932/willingness-to-pay-extra-for-companies-sustainability-by-region/
Waste Dive. (2016). Consumer willingness to pay extra for sustainable companies globally in 2016, by region*. Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/590932/willingness-to-pay-extra-for-companies-sustainability-by-region/
Waste Dive. "Consumer Willingness to Pay Extra for Sustainable Companies Globally in 2016, by Region*." Statista, Statista Inc., 15 Aug 2016, https://www.statista.com/statistics/590932/willingness-to-pay-extra-for-companies-sustainability-by-region/
Waste Dive, Consumer willingness to pay extra for sustainable companies globally in 2016, by region* Statista, https://www.statista.com/statistics/590932/willingness-to-pay-extra-for-companies-sustainability-by-region/ (last visited July 15, 2025)
Consumer willingness to pay extra for sustainable companies globally in 2016, by region* [Graph], Waste Dive, August 15, 2016. [Online]. Available: https://www.statista.com/statistics/590932/willingness-to-pay-extra-for-companies-sustainability-by-region/
