Advertising in print newspapers enjoyed the most positive attitude among the general public in Sweden as of June 2024. TV advertising triggered most negative attitudes. The presented score is calculated by subtracting the share of general public with a negative attitude from the share of general public with a positive and a neutral attitude.
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Balance of positive and negative attitudes towards advertising among consumers in Sweden as of June 2024, by medium
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Balance of positive and negative attitudes towards advertising among consumers in Sweden as of June 2024, by medium
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score calculated by subtracting the share of general public with a negative attitude from the share of general public with a positive and a neutral attitude
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Sveriges Annonsörer. (October 23, 2024). Balance of positive and negative attitudes towards advertising among consumers in Sweden as of June 2024, by medium [Graph]. In Statista. Retrieved June 28, 2025, from https://www.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
Sveriges Annonsörer. "Balance of positive and negative attitudes towards advertising among consumers in Sweden as of June 2024, by medium." Chart. October 23, 2024. Statista. Accessed June 28, 2025. https://www.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
Sveriges Annonsörer. (2024). Balance of positive and negative attitudes towards advertising among consumers in Sweden as of June 2024, by medium. Statista. Statista Inc.. Accessed: June 28, 2025. https://www.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
Sveriges Annonsörer. "Balance of Positive and Negative Attitudes towards Advertising among Consumers in Sweden as of June 2024, by Medium." Statista, Statista Inc., 23 Oct 2024, https://www.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
Sveriges Annonsörer, Balance of positive and negative attitudes towards advertising among consumers in Sweden as of June 2024, by medium Statista, https://www.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/ (last visited June 28, 2025)
Balance of positive and negative attitudes towards advertising among consumers in Sweden as of June 2024, by medium [Graph], Sveriges Annonsörer, October 23, 2024. [Online]. Available: https://www.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
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