Estimates suggest that Apple Music had 95 million subscribers worldwide in June 2024, up by 2 million from the previous year. Launched in 2015 by U.S. tech giant Apple, Apple Music is the second largest music streaming service worldwide, competing with market leader Spotify.
Spotify remains market leader
While Apple Music is a popular music streaming platform, accounting for 12.6 percent of subscribers worldwide, the 2008 founded streaming service Spotify remains the market leader with a subscriber share of nearly 32 percent. Financially this meant that the Swedish company generated a global revenue of 3.7 billion euros through its Premium accounts in the fourth quarter of 2024 alone.
Music streaming overall increases
Overall, music streaming has experienced significant growth over the last decade. Even if the annual growth rate is gradually declining, it still stood at over 7 percent in 2024, becoming the music industry’s main revenue driver and reaching a revenue of 20 billion U.S. dollars worldwide in 2024.
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Number of Apple Music subscribers worldwide from October 2015 to June 2024
(in millions)
*October 2015 figures are based on CEO Tim Cook's statement that Apple Music has 6.5 million paid subscribers plus another 8.5 million users who are still in their three-month free trial period. Apple Music offers a 3 month free trial up front, but only supports paid subscriptions after that.
Figures for prior to June 2021 come from previous reports. The figure given for this period was an estimate based on Apple Music's market share.
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Business of Apps. (January 22, 2025). Number of Apple Music subscribers worldwide from October 2015 to June 2024 (in millions) [Graph]. In Statista. Retrieved June 17, 2025, from https://www.statista.com/statistics/604959/number-of-apple-music-subscribers/
Business of Apps. "Number of Apple Music subscribers worldwide from October 2015 to June 2024 (in millions)." Chart. January 22, 2025. Statista. Accessed June 17, 2025. https://www.statista.com/statistics/604959/number-of-apple-music-subscribers/
Business of Apps. (2025). Number of Apple Music subscribers worldwide from October 2015 to June 2024 (in millions). Statista. Statista Inc.. Accessed: June 17, 2025. https://www.statista.com/statistics/604959/number-of-apple-music-subscribers/
Business of Apps. "Number of Apple Music Subscribers Worldwide from October 2015 to June 2024 (in Millions)." Statista, Statista Inc., 22 Jan 2025, https://www.statista.com/statistics/604959/number-of-apple-music-subscribers/
Business of Apps, Number of Apple Music subscribers worldwide from October 2015 to June 2024 (in millions) Statista, https://www.statista.com/statistics/604959/number-of-apple-music-subscribers/ (last visited June 17, 2025)
Number of Apple Music subscribers worldwide from October 2015 to June 2024 (in millions) [Graph], Business of Apps, January 22, 2025. [Online]. Available: https://www.statista.com/statistics/604959/number-of-apple-music-subscribers/
