This statistic shows the results of a 2014 Popsugar survey among American women asking them how important it is that auto brands offer products that make them happy. During the survey, *** percent of female respondents said it is very important.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PopSugar. (January 31, 2015). Women: How important is that auto brands offer products that make you happy? [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/608120/importance-that-auto-brands-offer-products-that-make-women-happy-in-us/
PopSugar. "Women: How important is that auto brands offer products that make you happy?." Chart. January 31, 2015. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/608120/importance-that-auto-brands-offer-products-that-make-women-happy-in-us/
PopSugar. (2015). Women: How important is that auto brands offer products that make you happy?. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/608120/importance-that-auto-brands-offer-products-that-make-women-happy-in-us/
PopSugar. "Women: How Important Is That Auto Brands Offer Products That Make You Happy?." Statista, Statista Inc., 31 Jan 2015, https://www.statista.com/statistics/608120/importance-that-auto-brands-offer-products-that-make-women-happy-in-us/
PopSugar, Women: How important is that auto brands offer products that make you happy? Statista, https://www.statista.com/statistics/608120/importance-that-auto-brands-offer-products-that-make-women-happy-in-us/ (last visited July 13, 2025)
Women: How important is that auto brands offer products that make you happy? [Graph], PopSugar, January 31, 2015. [Online]. Available: https://www.statista.com/statistics/608120/importance-that-auto-brands-offer-products-that-make-women-happy-in-us/
