Podcast ad spend growth in the U.S. 2021-2024

Published by
J. G. Navarro,
Jul 4, 2025

In 2024, podcast advertising spending in the United States increased by 26 percent, reaching an expenditure of 2.43 billion U.S. dollars. 

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Change in podcast advertising spending in the United States from 2021 to 2024

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Release date

April 2025

Region

United States

Survey time period

2021 to 2024

Special properties

audio advertising within a podcast; includes all types of advertising on podcasts

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Statistics on " Audio advertising in the United States "

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Other statistics that may interest you Audio advertising in the United States

Overview

5

Digital audio advertising

3

Leading players

5

Radio advertising

4

Podcast advertising

6

Consumer perception

3

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Topics

Audio advertising in the U.S.Online radio in the United StatesDigital advertising formats in the U.S.Radio industry in EuropeProgrammatic advertising in the United States
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