Podcast ad spend growth in the U.S. 2021-2024

Published by
Michele Majidi
,
Apr 28, 2025

In 2024, podcast advertising spending in the United States increased by 26 percent, reaching an expenditure of 2.43 billion U.S. dollars. 

Change in podcast advertising spending in the United States from 2021 to 2024

CharacteristicYear-on-year growth rate
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Showing entries 1 to 4 (4 entries in total)
Statistic: Change in podcast advertising spending in the United States from 2021 to 2024

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Release date

April 2025

Region

United States

Survey time period

2021 to 2024

Special properties

audio advertising within a podcast; includes all types of advertising on podcasts

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Statistics on " Podcasting in selected markets worldwide "

Other statistics that may interest you Podcasting in selected markets worldwide

Global publishers and hosts

4

Global consumption

6

United States and Canada

6

Latin America

5

Europe

8

Nordics

8

Spotlight on Australia

6

Further related statistics

17

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Statistics

Topics

Audio advertising in the U.S.Online radio in the United StatesDigital advertising formats in the U.S.Radio industry in EuropeProgrammatic advertising in the United States
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