In 2018, the advertising spending in São Paulo, Brazil amounted to more than 35 billion Brazilian reals. This represents an increase of approximately 6.5 percent in comparison to the previous year, when ad spend in the Brazilian metropolis amounted to nearly 33 billion reals.
Advertising spending in São Paulo, Brazil from 2010 to 2018
(in billion Brazilian reals)
Characteristic
Spending in billion Brazilian reals
2018
35.07
2017
32.93
2016
31.04
2014
30.36
2013
29.1
2012
26.25
2011
25.16
2010
22.82
0510152025303540
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Kantar Ibope Media. (May 6, 2019). Advertising spending in São Paulo, Brazil from 2010 to 2018 (in billion Brazilian reals) [Graph]. In Statista. Retrieved May 10, 2025, from https://www.statista.com/statistics/614146/ad-spend-sao-paulo/
Kantar Ibope Media. "Advertising spending in São Paulo, Brazil from 2010 to 2018 (in billion Brazilian reals)." Chart. May 6, 2019. Statista. Accessed May 10, 2025. https://www.statista.com/statistics/614146/ad-spend-sao-paulo/
Kantar Ibope Media. (2019). Advertising spending in São Paulo, Brazil from 2010 to 2018 (in billion Brazilian reals). Statista. Statista Inc.. Accessed: May 10, 2025. https://www.statista.com/statistics/614146/ad-spend-sao-paulo/
Kantar Ibope Media. "Advertising Spending in São Paulo, Brazil from 2010 to 2018 (in Billion Brazilian Reals)." Statista, Statista Inc., 6 May 2019, https://www.statista.com/statistics/614146/ad-spend-sao-paulo/
Kantar Ibope Media, Advertising spending in São Paulo, Brazil from 2010 to 2018 (in billion Brazilian reals) Statista, https://www.statista.com/statistics/614146/ad-spend-sao-paulo/ (last visited May 10, 2025)
Advertising spending in São Paulo, Brazil from 2010 to 2018 (in billion Brazilian reals) [Graph], Kantar Ibope Media, May 6, 2019. [Online]. Available: https://www.statista.com/statistics/614146/ad-spend-sao-paulo/
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