Upfront TV ad spend in the U.S. 2021-2025
Upfront TV ad spending in the United States was forecast to add up to 17.53 billion U.S. dollars in 2024, marking a 2.5 percent decrease compared to the previous year's value of 17.97 billion. Upfront TV ad spending was expected to further decrease by 4.5 percent in 2025.
Upfront TV
“Upfronts” are gatherings held by television networks and attended by major advertisers. They allow advertisers to buy television ad airtime before the next broadcasting season begins. In the 2023-24 season, U.S. national primetime TV upfront sales were forecast to reach 20.14 million dollars.
Ad time per hour of primetime TV
According to data surrounding the average ad time on U.S. broadcast networks, an average 17 minutes and 36 seconds of ad time per hour could be expected on ABC in the first quarter of 2019. FOX had the lowest ad time per primetime hour during that quarter, averaging at about 12 minutes and 38 seconds. On U.S. cable network groups however, Warner Media had the lowest average ad time per hour: roughly fourteen and a half minutes.
