This statistic displays a survey on user evaluation of advertising in TV in Sweden from 2007 to 2017. In 2017, 34 percent of Swedish respondents had a quite negative perception of advertising in TV.
Do you have a positive or a negative perception of advertising in TV?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SOM-institutet. (May 14, 2018). Do you have a positive or a negative perception of advertising in TV? [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/617947/user-evaluation-of-advertising-in-tv-in-sweden/
SOM-institutet. "Do you have a positive or a negative perception of advertising in TV?." Chart. May 14, 2018. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/617947/user-evaluation-of-advertising-in-tv-in-sweden/
SOM-institutet. (2018). Do you have a positive or a negative perception of advertising in TV?. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/617947/user-evaluation-of-advertising-in-tv-in-sweden/
SOM-institutet. "Do You Have a Positive or a Negative Perception of Advertising in Tv?." Statista, Statista Inc., 14 May 2018, https://www.statista.com/statistics/617947/user-evaluation-of-advertising-in-tv-in-sweden/
SOM-institutet, Do you have a positive or a negative perception of advertising in TV? Statista, https://www.statista.com/statistics/617947/user-evaluation-of-advertising-in-tv-in-sweden/ (last visited June 07, 2025)
Do you have a positive or a negative perception of advertising in TV? [Graph], SOM-institutet, May 14, 2018. [Online]. Available: https://www.statista.com/statistics/617947/user-evaluation-of-advertising-in-tv-in-sweden/
