Planned flower expenditure for Valentine's Day in the U.S. 2010-2025

Published by
Kasia Davies,
Feb 4, 2025

This statistic shows the planned total flower expenditure on Valentine's Day in the United States from 2010 to 2025. In 2025, U.S. consumers planned to spend a total of approximately 2.5 billion U.S. dollars on flowers for Valentine's Day, a slight decrease compared to 2024.

Total planned flower expenditure on Valentine's Day in the United States from 2010 to 2025 (in billion U.S. dollars)

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Release date

January 2025

Region

United States

Survey time period

2010 to 2025

Number of respondents

8,202*

Age group

18 years and older

Supplementary notes

* In 2025, 8,202 respondents were surveyed. Similar sample sizes were used in previous surveys. 

** No figure was provided for 2023.

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* For commercial use only

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