Leading social networks in Denmark 2025, by share of visits
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Facebook was the social network with the largest market share in Denmark as of March 2025, amounting to over 80 percent. Overall, Pinterest and Instagram accounted for 6.85 percent and 5.85 percent of the market share, respectively. X/Twitter amassed 2.58 percent of the social media market share in Denmark in March 2024.
How old are most social media users?
According to a survey of social media users, the majority of respondents were of ages between 16 and 39. Around 96 percent of respondents in this age group used social networks in 2020. Furthermore, those aged between 60 and 74 used online platforms the least, as only 63 percent of respondents in this age group reported engaging with social networks.
The Nordics and social media
The number of social media users was the highest in Sweden, among the other Nordic countries. Over 8.3 million Swedish respondents were using social media in 2021. Denmark had over 4.8 million social media users, while Norway and Finland had 4.53 and 4.46 million users, respectively.
