Leading social networks in Norway 2025, by share of visits

In March 2025 in Norway, Facebook was the most visited social media platform, accounting for ***** percent of the market share. Pinterest ranked second, making up more than ***** percent of social network visits. Meta's Instagram followed, with *** percent of social media visits in Norway.

 Social media users over the years

 Overall, the share of individuals who participated in social networks increased significantly over the years. Starting at under ** percent of individuals in 2011, the share of social media users peaked in 2023, when ***** percent of the interviewed Norwegians reported to be using social networks. In 2022, the percentage was ***** percent. 

 Compared to the other Nordic countries, Norway ranked third by number of social media users  in 2024, with **** million users that year. Sweden was the Nordic country with most social media users – **** million. Denmark was second and Finland was fourth in the ranking.