Leading types of video used in marketing worldwide 2024

Published by
Michele Majidi,
Mar 12, 2025

In 2024, the most widely used video types in marketing worldwide were explainer videos, with 73 percent of marketers saying they used them. Social media videos came second, with 69 percent of global marketers using them, while 60 percent cited testimonial videos.

Leading types of video used in marketing worldwide in 2024

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Release date

January 2025

Region

Worldwide

Survey time period

late 2024

Number of respondents

205 respondents

Special properties

among marketing professionals

Supplementary notes

Exact date of survey not provided by source, only "late 2024."

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Statistics on " Digital video advertising and marketing worldwide "

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Overview

5

Usage & budgets

5

Connected TV (CTV) advertising

4

Market leaders

6

Audience and consumption

7

Further related statistics

20

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Topics

Digital video advertising and marketing worldwideDigital advertising in the U.S.Online video in EuropeVideo streaming worldwideMobile video worldwide
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