Market share of leading social media websites in Italy 2025

Published by
Stacy Jo Dixon,
Apr 14, 2025

Market leader Facebook accounted for over 66 percent of all social media site visits in Italy in March 2025. Overall, Instagram ranked second with 15.1 percent of all social media site visits in Italy. X (Twitter) followed with 8.18 percent of all visits in the last examined month.

Leading social media websites in Italy in March 2025, based on share of visits

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Release date

April 2025

Region

Italy

Survey time period

March 2025

Special properties

includes desktop, mobile, tablet, and console use

Supplementary notes

StatCounter calculates the statistics based on more than 15 billion hits online per month from more than 3 million member sites worldwide.

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Statistics on " Social media usage in Italy "

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Overview

6

Benchmarks

6

Usage

8

Social media platforms

5

Social video platforms

7

Spotlight: Social media advertising

5

Further related statistics

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Topics

Social media usage in ItalySocial mediaSocial media and events in the United StatesSocial media usage in Western EuropeInternet usage in Italy
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