In 2022, the advertising industry in South Korea posted a sales revenue of around 19.7 trillion South Korean won. The largest share of this came from the online advertising sector, which recorded a revenue of about 7.6 trillion won.
Online advertising in South Korea
The online advertising sector in South Korea has been steadily growing over the past few years. It first overtook the historically most successful medium, broadcast advertising, in 2019. Within the medium of online advertising, mobile advertising recently overtook the internet advertising sector in terms of revenue. Mobile advertising is split into search-based and display advertising.
Broadcast advertising in South Korea
Until 2019, broadcast media brought in the largest share of revenue within the advertising industry. Advertising on cable television made up the largest share of revenue generated from advertising on different broadcasting formats. The majority of revenue generated stemmed from advertising formats that are worked directly into the ongoing television programming.
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Annual revenue of the advertising industry in South Korea from 2013 to 2022, by medium
(in trillion South Korean won)
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KOSIS. (October 11, 2024). Annual revenue of the advertising industry in South Korea from 2013 to 2022, by medium (in trillion South Korean won) [Graph]. In Statista. Retrieved July 02, 2025, from https://www.statista.com/statistics/624923/south-korea-advertising-industry-revenue-by-medium/
KOSIS. "Annual revenue of the advertising industry in South Korea from 2013 to 2022, by medium (in trillion South Korean won)." Chart. October 11, 2024. Statista. Accessed July 02, 2025. https://www.statista.com/statistics/624923/south-korea-advertising-industry-revenue-by-medium/
KOSIS. (2024). Annual revenue of the advertising industry in South Korea from 2013 to 2022, by medium (in trillion South Korean won). Statista. Statista Inc.. Accessed: July 02, 2025. https://www.statista.com/statistics/624923/south-korea-advertising-industry-revenue-by-medium/
KOSIS. "Annual Revenue of The Advertising Industry in South Korea from 2013 to 2022, by Medium (in Trillion South Korean Won)." Statista, Statista Inc., 11 Oct 2024, https://www.statista.com/statistics/624923/south-korea-advertising-industry-revenue-by-medium/
KOSIS, Annual revenue of the advertising industry in South Korea from 2013 to 2022, by medium (in trillion South Korean won) Statista, https://www.statista.com/statistics/624923/south-korea-advertising-industry-revenue-by-medium/ (last visited July 02, 2025)
Annual revenue of the advertising industry in South Korea from 2013 to 2022, by medium (in trillion South Korean won) [Graph], KOSIS, October 11, 2024. [Online]. Available: https://www.statista.com/statistics/624923/south-korea-advertising-industry-revenue-by-medium/
