Most popular YouTube channels in Sweden 2025, by number of video views

Panda Shorts, a channel that focuses on comedy reactions, was the most viewed channel on YouTube in Sweden, as of January 2025. The videos, focused mainly on reactions and challenges, were viewed over 11.8 billion times. The next channel in the ranking was Avicii, with more than 11.3 billion views. This was followed with another channel dedicated to Avicii, and AviciiOfficialVEVO had around 9.83 billion video views for the evaluated period. Furthermore, Panda Shorts had the channel with the highest number of subscribers, reaching over 23.8 million in January 2025. Among the other Swedish YouTube channels with the most subscribers, were ABBA and Family Playlab. 

 How much do YouTubers in Sweden earn?

A study, conducted in 2020, analyzed the YouTubers in Sweden, by their influence and income. A so-called micro influencer would make minimum five thousand Swedish kronor per video, while a macro influencer would make between 15 thousand and 25 thousand that year. An icon influencer could make up to 300 thousand Swedish kronor. 

 YouTube activities

Watching entertaining videos was what most Swedes used YouTube for in 2022. Other popular activities were watching educational videos, listening to music, watching documentaries, and subscribing to channels. Three percent of the respondents in 2022, said, they created and published their own videos.