Netflix is the subscription video-on-demand service with the highest reach in Sweden. In the fourth quarter of 2023, nearly two in three Swedes had access to the SVOD platform at home. Second came domestic provider Viaplay, followed by HBO Max and Disney+.
Share of individuals with access to selected subscription video-on-demand (SVOD) services at home in Sweden in 2023
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Myndigheten för press, radio och tv. (October 21, 2024). Share of individuals with access to selected subscription video-on-demand (SVOD) services at home in Sweden in 2023 [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/625874/share-of-individuals-with-access-to-selected-svod-services-at-home-in-sweden/
Myndigheten för press, radio och tv. "Share of individuals with access to selected subscription video-on-demand (SVOD) services at home in Sweden in 2023." Chart. October 21, 2024. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/625874/share-of-individuals-with-access-to-selected-svod-services-at-home-in-sweden/
Myndigheten för press, radio och tv. (2024). Share of individuals with access to selected subscription video-on-demand (SVOD) services at home in Sweden in 2023. Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/625874/share-of-individuals-with-access-to-selected-svod-services-at-home-in-sweden/
Myndigheten för press, radio och tv. "Share of Individuals with Access to Selected Subscription Video-on-demand (Svod) Services at Home in Sweden in 2023." Statista, Statista Inc., 21 Oct 2024, https://www.statista.com/statistics/625874/share-of-individuals-with-access-to-selected-svod-services-at-home-in-sweden/
Myndigheten för press, radio och tv, Share of individuals with access to selected subscription video-on-demand (SVOD) services at home in Sweden in 2023 Statista, https://www.statista.com/statistics/625874/share-of-individuals-with-access-to-selected-svod-services-at-home-in-sweden/ (last visited June 05, 2025)
Share of individuals with access to selected subscription video-on-demand (SVOD) services at home in Sweden in 2023 [Graph], Myndigheten för press, radio och tv, October 21, 2024. [Online]. Available: https://www.statista.com/statistics/625874/share-of-individuals-with-access-to-selected-svod-services-at-home-in-sweden/
