This statistic displays the share of purchases preferences in Italy in 2014 and 2015, broken down by sales channel. As of 2015, 42 percent of the respondents preferred in store purchases rather than other sale channels.
Share of purchase preferences in Italy in 2014 and 2015, by sales channel
The interviewees are online consumers from five different continents, in 25 different territories. Specifically, the countries taken into account are: Australia, Belgium, Brazil, Canada, Chile, China, Denmark, France, Germany, Japan, United Kingdom, Hong Kong, India, Italy, Malesia, Mexico, Poland, Russia, Singapore, Spain, United States, South Africa, Switzerland, Thailand and Turkey. The main topics are: mobile shopping and the use of social media to innovate the retail sector.
Supplementary notes
This question was phrased by the source as follows:" Con quale frequenza acquista prodottu (ad es. capi di abbigliamento, libri, prodotti di elettronica) utilizzando i seguenti canali dedicati allo shopping? La invitiamo a non considerare l'acquisto di generi alimentari”.
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PwC. (April 30, 2016). Share of purchase preferences in Italy in 2014 and 2015, by sales channel [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/627914/purchase-preferences-by-sale-channels-in-italy/
PwC. "Share of purchase preferences in Italy in 2014 and 2015, by sales channel." Chart. April 30, 2016. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/627914/purchase-preferences-by-sale-channels-in-italy/
PwC. (2016). Share of purchase preferences in Italy in 2014 and 2015, by sales channel. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/627914/purchase-preferences-by-sale-channels-in-italy/
PwC. "Share of Purchase Preferences in Italy in 2014 and 2015, by Sales Channel." Statista, Statista Inc., 30 Apr 2016, https://www.statista.com/statistics/627914/purchase-preferences-by-sale-channels-in-italy/
PwC, Share of purchase preferences in Italy in 2014 and 2015, by sales channel Statista, https://www.statista.com/statistics/627914/purchase-preferences-by-sale-channels-in-italy/ (last visited May 17, 2025)
Share of purchase preferences in Italy in 2014 and 2015, by sales channel [Graph], PwC, April 30, 2016. [Online]. Available: https://www.statista.com/statistics/627914/purchase-preferences-by-sale-channels-in-italy/
