Rural tourism day visits in Great Britain 2021-2023

Published by Statista Research Department, Jan 2, 2025

In 2023, there were 219 million domestic tourism day visits made to the Great British countryside. This represented an increase of approximately seven percent from the previous year.

Number of domestic tourism day visits to countryside locations in Great Britain from 2021 to 2023 (in millions)

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Release date

March 2024

Region

United Kingdom (Great Britain)

Survey time period

2021 to 2023

Number of respondents

1,913*

Age group

16 years and older

Method of interview

Online panel

Supplementary notes

* Sample size varied in previous years. 

'Tourism day visits' are defined as day visits not taken on a regular basis and located out of the participant's 'usual environment'. This distinguishes them from leisure day visits which include any excursions away from home including at least one leisure activity.

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