This statistic shows the leading purposes to use social media in the Netherlands from 2016 to 2019, by purpose. During the survey, respondents were asked to which purposes they used their social media account. As of 2019, more than one third of the Dutch respondents used their social media account for their favorite brands and celebrities.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Spotler. (October 15, 2019). To which purposes do you use social media? [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/632658/leading-purposes-social-media-usage-in-the-netherlands/
Spotler. "To which purposes do you use social media?." Chart. October 15, 2019. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/632658/leading-purposes-social-media-usage-in-the-netherlands/
Spotler. (2019). To which purposes do you use social media?. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/632658/leading-purposes-social-media-usage-in-the-netherlands/
Spotler. "To Which Purposes Do You Use Social Media?." Statista, Statista Inc., 15 Oct 2019, https://www.statista.com/statistics/632658/leading-purposes-social-media-usage-in-the-netherlands/
Spotler, To which purposes do you use social media? Statista, https://www.statista.com/statistics/632658/leading-purposes-social-media-usage-in-the-netherlands/ (last visited June 07, 2025)
To which purposes do you use social media? [Graph], Spotler, October 15, 2019. [Online]. Available: https://www.statista.com/statistics/632658/leading-purposes-social-media-usage-in-the-netherlands/
