This statistic displays the share of factors influencing the purchase decision regarding fragrances among women between 18 and 34 years in the United Kingdom (UK) in the year 2016. The major driver was the smell, amounting to a share of ** percent, followed by the availability of testers in shops, representing ** percent. Bottle design was the least important factor stated with a share of ** percent.
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Imogen Matthews Associates. (November 15, 2016). Share of factors influencing the purchase decision of fragrances among women, aged 25 to 34 years, in the United Kingdom (UK), 2016 [Graph]. In Statista. Retrieved July 25, 2025, from https://www.statista.com/statistics/633518/fragrances-share-factors-purchase-women-25-34-uk/
Imogen Matthews Associates. "Share of factors influencing the purchase decision of fragrances among women, aged 25 to 34 years, in the United Kingdom (UK), 2016 ." Chart. November 15, 2016. Statista. Accessed July 25, 2025. https://www.statista.com/statistics/633518/fragrances-share-factors-purchase-women-25-34-uk/
Imogen Matthews Associates. (2016). Share of factors influencing the purchase decision of fragrances among women, aged 25 to 34 years, in the United Kingdom (UK), 2016 . Statista. Statista Inc.. Accessed: July 25, 2025. https://www.statista.com/statistics/633518/fragrances-share-factors-purchase-women-25-34-uk/
Imogen Matthews Associates. "Share of Factors Influencing The Purchase Decision of Fragrances among Women, Aged 25 to 34 Years, in The United Kingdom (Uk), 2016 ." Statista, Statista Inc., 15 Nov 2016, https://www.statista.com/statistics/633518/fragrances-share-factors-purchase-women-25-34-uk/
Imogen Matthews Associates, Share of factors influencing the purchase decision of fragrances among women, aged 25 to 34 years, in the United Kingdom (UK), 2016 Statista, https://www.statista.com/statistics/633518/fragrances-share-factors-purchase-women-25-34-uk/ (last visited July 25, 2025)
Share of factors influencing the purchase decision of fragrances among women, aged 25 to 34 years, in the United Kingdom (UK), 2016 [Graph], Imogen Matthews Associates, November 15, 2016. [Online]. Available: https://www.statista.com/statistics/633518/fragrances-share-factors-purchase-women-25-34-uk/
