Projected share of online Black Friday spending in the United States 2017

Published by
Umair Bashir,
Apr 3, 2025
This statistic presents U.S. consumer plans regarding their online Black Friday shopping spending. During the October 2017 survey, it was found that 21 percent of respondents were planning to spend up to 50 percent of their total Black Friday budget online.

Projected share of online Black Friday spending according to consumers in the United States as of October 2017

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Release date

October 2017

Region

United States

Survey time period

October 11th to 20th, 2017

Number of respondents

1,025 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: What percentage of your total Black Friday budget do you expect to spend online?

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