During the period under consideration, sustanaible food gained a progressively larger share on total food expenditure in the Netherlands. In 2013, sustanaible food accounted for a six percent market share. This figure kept growing until peaking in 2021 when expenditure on sustainable food represented 19 percent of the market. Since then and as of 2023, this value has stabilized.
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Development of the market share of sustainable food in the Netherlands from 2013 to 2023
Sales in supermarkets, food service, and specialized organic food stores. The following are excluded: grocery stores for foreign food products, street vendors, purely online retailers, and specialized stores such as bakeries and butcheries.
Supplementary notes
The source defines sustainable food as food produced according to higher standards than those prescribed by law with respect to the environment, animal welfare and/or social questions.
Not all expenditure in all supermarkets was measured. The 2013 figure covers approximately 68 percent of the market, the figures for 2014, 2015, 2016, and 2017 cover approximately 70 percent of the total food market. Starting in 2018, the source used a research method, which partly explains the sharp increase fom that year onwards.
For more information on methodology, please check the source.Â
Figures prior to 2022 were previously published by the source.
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Wageningen Economic Research . (September 12, 2024). Development of the market share of sustainable food in the Netherlands from 2013 to 2023 [Graph]. In Statista. Retrieved June 19, 2025, from https://www.statista.com/statistics/638720/market-share-sustainable-food-expenditure-in-the-netherlands/
Wageningen Economic Research . "Development of the market share of sustainable food in the Netherlands from 2013 to 2023." Chart. September 12, 2024. Statista. Accessed June 19, 2025. https://www.statista.com/statistics/638720/market-share-sustainable-food-expenditure-in-the-netherlands/
Wageningen Economic Research . (2024). Development of the market share of sustainable food in the Netherlands from 2013 to 2023. Statista. Statista Inc.. Accessed: June 19, 2025. https://www.statista.com/statistics/638720/market-share-sustainable-food-expenditure-in-the-netherlands/
Wageningen Economic Research . "Development of The Market Share of Sustainable Food in The Netherlands from 2013 to 2023." Statista, Statista Inc., 12 Sep 2024, https://www.statista.com/statistics/638720/market-share-sustainable-food-expenditure-in-the-netherlands/
Wageningen Economic Research , Development of the market share of sustainable food in the Netherlands from 2013 to 2023 Statista, https://www.statista.com/statistics/638720/market-share-sustainable-food-expenditure-in-the-netherlands/ (last visited June 19, 2025)
Development of the market share of sustainable food in the Netherlands from 2013 to 2023 [Graph], Wageningen Economic Research , September 12, 2024. [Online]. Available: https://www.statista.com/statistics/638720/market-share-sustainable-food-expenditure-in-the-netherlands/
