This statistic shows the results of a survey conducted in the United States in October 2017. U.S. consumers were asked about the time they plan to begin shopping in a physical store on Black Friday. During the survey, eight percent of the respondents living in suburban communities answered that they plan to begin their Black Friday shopping in the early afternoon, around 1:00 p.m. to 3:00 p.m..
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Brick-and-mortar: Black Friday's peak shopping hours among U.S. consumers in 2017, by community type
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Statista Survey. (October 23, 2017). Brick-and-mortar: Black Friday's peak shopping hours among U.S. consumers in 2017, by community type [Graph]. In Statista. Retrieved June 26, 2025, from https://www.statista.com/statistics/639952/brick-and-mortar-black-fridays-peak-shopping-hours-among-us-consumers-by-community-type/
Statista Survey. "Brick-and-mortar: Black Friday's peak shopping hours among U.S. consumers in 2017, by community type." Chart. October 23, 2017. Statista. Accessed June 26, 2025. https://www.statista.com/statistics/639952/brick-and-mortar-black-fridays-peak-shopping-hours-among-us-consumers-by-community-type/
Statista Survey. (2017). Brick-and-mortar: Black Friday's peak shopping hours among U.S. consumers in 2017, by community type. Statista. Statista Inc.. Accessed: June 26, 2025. https://www.statista.com/statistics/639952/brick-and-mortar-black-fridays-peak-shopping-hours-among-us-consumers-by-community-type/
Statista Survey. "Brick-and-mortar: Black Friday's Peak Shopping Hours among U.S. Consumers in 2017, by Community Type." Statista, Statista Inc., 23 Oct 2017, https://www.statista.com/statistics/639952/brick-and-mortar-black-fridays-peak-shopping-hours-among-us-consumers-by-community-type/
Statista Survey, Brick-and-mortar: Black Friday's peak shopping hours among U.S. consumers in 2017, by community type Statista, https://www.statista.com/statistics/639952/brick-and-mortar-black-fridays-peak-shopping-hours-among-us-consumers-by-community-type/ (last visited June 26, 2025)
Brick-and-mortar: Black Friday's peak shopping hours among U.S. consumers in 2017, by community type [Graph], Statista Survey, October 23, 2017. [Online]. Available: https://www.statista.com/statistics/639952/brick-and-mortar-black-fridays-peak-shopping-hours-among-us-consumers-by-community-type/
