This statistic shows the results of a survey conducted in the United States in October 2017. U.S. consumers were asked why they shop in a store on Black Friday. During the survey, ** percent of the respondents living in suburban communities said that they believe the best deals of the holiday season will be available on Black Friday.
The original question was phrased as follows: Which of the following statements describe why you would shop in a store on Black Friday?
Multiple answers were possible.
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Statista Survey. (October 23, 2017). Leading reasons why U.S. consumers shop in a store on Black Friday in 2017, by community type [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/640016/leading-reasons-why-us-consumers-shop-in-a-store-on-black-friday-by-community-type/
Statista Survey. "Leading reasons why U.S. consumers shop in a store on Black Friday in 2017, by community type." Chart. October 23, 2017. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/640016/leading-reasons-why-us-consumers-shop-in-a-store-on-black-friday-by-community-type/
Statista Survey. (2017). Leading reasons why U.S. consumers shop in a store on Black Friday in 2017, by community type. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/640016/leading-reasons-why-us-consumers-shop-in-a-store-on-black-friday-by-community-type/
Statista Survey. "Leading Reasons Why U.S. Consumers Shop in a Store on Black Friday in 2017, by Community Type." Statista, Statista Inc., 23 Oct 2017, https://www.statista.com/statistics/640016/leading-reasons-why-us-consumers-shop-in-a-store-on-black-friday-by-community-type/
Statista Survey, Leading reasons why U.S. consumers shop in a store on Black Friday in 2017, by community type Statista, https://www.statista.com/statistics/640016/leading-reasons-why-us-consumers-shop-in-a-store-on-black-friday-by-community-type/ (last visited July 12, 2025)
Leading reasons why U.S. consumers shop in a store on Black Friday in 2017, by community type [Graph], Statista Survey, October 23, 2017. [Online]. Available: https://www.statista.com/statistics/640016/leading-reasons-why-us-consumers-shop-in-a-store-on-black-friday-by-community-type/
