This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked how their total spending would most likely compare with the previous year's Black Friday expenditure. During the survey, 15 percent of the female respondents said that they will spend more on Black Friday 2018.
Black Friday 2018: U.S. consumer spending plans compared to the past year, by gender
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Statista Survey. (October 15, 2018). Black Friday 2018: U.S. consumer spending plans compared to the past year, by gender [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/640131/black-friday-us-consumer-spending-plans-compared-to-the-past-year-by-gender/
Statista Survey. "Black Friday 2018: U.S. consumer spending plans compared to the past year, by gender." Chart. October 15, 2018. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/640131/black-friday-us-consumer-spending-plans-compared-to-the-past-year-by-gender/
Statista Survey. (2018). Black Friday 2018: U.S. consumer spending plans compared to the past year, by gender. Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/640131/black-friday-us-consumer-spending-plans-compared-to-the-past-year-by-gender/
Statista Survey. "Black Friday 2018: U.S. Consumer Spending Plans Compared to The past Year, by Gender." Statista, Statista Inc., 15 Oct 2018, https://www.statista.com/statistics/640131/black-friday-us-consumer-spending-plans-compared-to-the-past-year-by-gender/
Statista Survey, Black Friday 2018: U.S. consumer spending plans compared to the past year, by gender Statista, https://www.statista.com/statistics/640131/black-friday-us-consumer-spending-plans-compared-to-the-past-year-by-gender/ (last visited May 12, 2025)
Black Friday 2018: U.S. consumer spending plans compared to the past year, by gender [Graph], Statista Survey, October 15, 2018. [Online]. Available: https://www.statista.com/statistics/640131/black-friday-us-consumer-spending-plans-compared-to-the-past-year-by-gender/