This statistic shows the results of a survey conducted in the United States in October 2017. U.S. consumers were asked which items they would purchase spontaneously while Christmas shopping. During the survey, ** percent of the respondents said that they would make spontaneous purchases on books.
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Statista Survey. (October 23, 2017). When shopping for Christmas, from which of these product categories would you spontaneously purchase something if you came across a good offer? [Graph]. In Statista. Retrieved July 11, 2025, from https://www.statista.com/statistics/643631/us-christmas-shopping-spontaneous-purchases/
Statista Survey. "When shopping for Christmas, from which of these product categories would you spontaneously purchase something if you came across a good offer?." Chart. October 23, 2017. Statista. Accessed July 11, 2025. https://www.statista.com/statistics/643631/us-christmas-shopping-spontaneous-purchases/
Statista Survey. (2017). When shopping for Christmas, from which of these product categories would you spontaneously purchase something if you came across a good offer?. Statista. Statista Inc.. Accessed: July 11, 2025. https://www.statista.com/statistics/643631/us-christmas-shopping-spontaneous-purchases/
Statista Survey. "When Shopping for Christmas, from Which of These Product Categories Would You Spontaneously Purchase Something If You Came across a Good Offer?." Statista, Statista Inc., 23 Oct 2017, https://www.statista.com/statistics/643631/us-christmas-shopping-spontaneous-purchases/
Statista Survey, When shopping for Christmas, from which of these product categories would you spontaneously purchase something if you came across a good offer? Statista, https://www.statista.com/statistics/643631/us-christmas-shopping-spontaneous-purchases/ (last visited July 11, 2025)
When shopping for Christmas, from which of these product categories would you spontaneously purchase something if you came across a good offer? [Graph], Statista Survey, October 23, 2017. [Online]. Available: https://www.statista.com/statistics/643631/us-christmas-shopping-spontaneous-purchases/
