In 2024, Deutsche Telekom - a German telecommunications company - was the highest-valued European brand with a brand value of 68.4 billion euros. Mercedes Benz and Shell followed with brand values of 55.5 billion and 47 billion euros, respectively.
Leading European brands in 2024, by brand value
(in billion euros)
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Brand Finance. (September 18, 2024). Leading European brands in 2024, by brand value (in billion euros) [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/643747/brand-value-of-the-leading-20-most-valuable-euro-brands/
Brand Finance. "Leading European brands in 2024, by brand value (in billion euros)." Chart. September 18, 2024. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/643747/brand-value-of-the-leading-20-most-valuable-euro-brands/
Brand Finance. (2024). Leading European brands in 2024, by brand value (in billion euros). Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/643747/brand-value-of-the-leading-20-most-valuable-euro-brands/
Brand Finance. "Leading European Brands in 2024, by Brand Value (in Billion Euros)." Statista, Statista Inc., 18 Sep 2024, https://www.statista.com/statistics/643747/brand-value-of-the-leading-20-most-valuable-euro-brands/
Brand Finance, Leading European brands in 2024, by brand value (in billion euros) Statista, https://www.statista.com/statistics/643747/brand-value-of-the-leading-20-most-valuable-euro-brands/ (last visited June 07, 2025)
Leading European brands in 2024, by brand value (in billion euros) [Graph], Brand Finance, September 18, 2024. [Online]. Available: https://www.statista.com/statistics/643747/brand-value-of-the-leading-20-most-valuable-euro-brands/
